DECODED
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42 Birds

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42 Birds

If you want something done right, you need to do it yourself.

A response to the latest trend of in-house marketing, our agency started its own DTC company, a wellness brand called 42 Birds. We invested in everything from product manufacturing to warehousing to marketing. Instead of just starting a new department that claims to be the latest marketing expert in e-commerce or Amazon, we actually live it. In the marketing world today, it’s essential to practice what we ordinarily preach to our clients.


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We wanted to create an agile environment where we could experiment without constraint.


 
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Developing, marketing, and distributing our own product allowed us to experiment to such a high degree that we learned how to become speed boats passing the bigger cruise ships in the night. 


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For the agency, it was important to take people out of their comfort zone and force a new way of working in a world that is quickly being redefined by e-commerce.