If you want something done right, you need to do it yourself.
A response to the latest trend of in-house marketing, our agency started its own DTC company, a wellness brand called 42 Birds. We invested in everything from product manufacturing to warehousing to marketing. Instead of just starting a new department that claims to be the latest marketing expert in e-commerce or Amazon, we actually live it. In the marketing world today, it’s essential to practice what we ordinarily preach to our clients.