DECODED
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BOOKING – Guarantees

The way to guarantee success is to guarantee success.

In a crowded field of OTAs, how do you differentiate when you’re all trying to compete on offerings...you don’t, you flip the script to what really concerns people…”am I making the right choice?”

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Booking.com —

Guarantees

The way to guarantee success
is to guarantee success.

In a crowded field of online travel agents who are all touting the same offerings, it’s tough to differentiate. A huge variety of properties, filters, and perks all contributed to a booker’s choice paralysis. So instead of appealing to the functional, we wanted to calm the psyche. Our solution was simple:  we guarantee to have your back.


 

By shifting from functional messaging to a positioning around reassurance we were able to increase bookings by 18% in less than a year.