DECODED

David Weinstock

 
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David Weinstock

Partner + Chief Creative Officer

David’s traveled the advertising landscape in the most circuitous route possible. And as a result he’s had the opportunity to work in nearly every facet of the process. He’s been a coder, a writer, a digital creative director, a traditional creative director, and a tinkerer. He’s been a small business owner, a full-timer and a freelancer. He’s been through agencies big and small.

And while the Formal Life of the Advertising Creative is dying a data-led death, the truth is his past experience has come in handy in wading through this ever-evolving, never-going-back world. He holds to the belief that a new form of creativity is rising like a phoenix from the ashes of traditional thinking, and that is what drives him to pursue what’s next.

Prior to Decoded, David was Chief Creative Officer at MRY overseeing a rich cache of clients including Visa, Coca-Cola, Microsoft, J&J and Adobe. Before MRY, he was Creative Director at EuroRSCG (now Havas) working on the Dos Equis’ Most Interesting Man in the World campaign, Kraft, Reckitt Benckiser, and Volvo. He remembers fondly of a time he and his clients argued about the humor value of a lion vs. a yak, which to this day, he still asserts is a 10x return on the yak, no questions asked. If Decoded existed back then, he wouldn’t need to assert. He would be sure.

Throughout the years, David has been fortunate enough to be honored by Cannes, D&AD, The One Show, the Radio Mercury Awards, the United States State Department, and many many others. From Dos Equis’ TV and Radio to Kraft’s Home Farming Movement, to Visa’s support of Michael Sam’s bid as an NFL hopeful, Weinstock loves when he puts work out into the wild that can have a meaningful, cultural impact. But his proudest moment ever is when his son used irony correctly.