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HELUVA GOOD! – It Won’t Improve Everything

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Heluva Good! – It Won’t Improve Everything

It won’t improve everything, but it certainly improves snacking.

You’re not in the dip game for its health benefits. You’re not in it for protein or a pick me up. You’re in it because it makes things better. It’s an enhancement to any snack to make it more fun – plain and simple. HeluvaGood wanted to move from the functional world of flavor profiles to the personality that comes with such a personable food.


 

The campaign started in radio, but as the results started trending upwards, so did Heluva Good’s appetite to try more things.

 

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The campaign was extended into digital and social, and within that, we kept experimenting with the idea, the execution and the tonality.

 

All with delicious results.