Money is Changing 1.0
Millennial women are 3x more likely to talk about sex than their salaries.
Women have risen to unprecedented financial power, surging across roles such as breadwinner, entrepreneur, investor, and boss. But this evolution isn’t met with a new understanding of her relationship with money. To date, the entire payments category has missed the mark with how to cast and talk to her, tying her to the old, tired clichés: shoppin’ shoppin’ n’ shoppin’. To break through, we created a platform centered on thought-provoking questions that delivered true-to-life statistics and content that challenged outdated gender and money norms. Together, we sparked a cultural conversation in Money is Changing.