Planet Oat — Oatmilk for all
When you’re trying to be something for anyone, it’s good to know what matters to everyone.
The non-dairy section of the supermarket has become cluttered, to put it mildly. With more options and new products being introduced than anywhere else in the grocery store, non-dairy has practically become a white-gold rush. And a confusing one, that comes with questions that consumers need answered before they purchase. So, we created a campaign that allowed us to explore all the angles of the non-dairy universe from taste to usage to ingredients, making sure everyone knew that anyone can get what they want with Planet Oat.