Penn State — Hello, Friend
Telling one common story through 19 different lenses.
A Penn State diploma is a walk-on at many Fortune 500 companies out there. With 19 different commonwealth campuses statewide — plus World Campus, plus the main campus at State College — as a prospective student, you might be apprehensive about applying to one of the other campuses. We found that when we used a one-two punch of direct ads and personalized video content, we increased conversion 5.4x as compared to direct ads alone, proving once again, that a little humor goes a long way.