DECODED
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PSU: One Community Impacting Many

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Penn State — One Community Impacting Many

Reminding the commonwealth that it’s the why-we-do that makes us a worthwhile investment.

100 years ago, a Land Grant from the Commonwealth of Pennsylvania mandated that to even exist, Penn State needed to dedicate their mission to service. With each passing year, the University need to be top of mind so that when the opportunity for community or legislative support comes, the people of Pennsylvania will remember all the good PSU, fulfilling that original Land Grant Mission.


 

With detailed polling and mining for stories Decoded was able to find the perfect narratives to create a relationship between the impact Penn Staters have on the world and the needs of those who decide Penn State’s fate - the Pennsylvania voter.



Together, we found common ground in our humanity and the "why we do what we do."